A way to envision Dr. Kalam's Dream of India 2020

Democracy is the buzz word for our political system. But is it really so? Are we really satisfied with the way our country is being governed? Why is it so that people below 50 years are considered as political ‘kids’?

The country desperately needs some young leaders who personify energy, enthusiasm, morality, and diligence. No doubt we have progressed a lot in the last 62 years but the development pace would have been completely different if we had some young torchbearers led this process of development.

At the time of independence, Gandhi called upon the youth to participate actively in the freedom movement. Young leaders likes Nehru came to his reckoning and led the movement. But this is not the case now. Nowadays we have only a handful of young leaders.

5 Steps to Be a Great Content Writer!

Aspiring to become an Exceptional Content Writer? Relax folks, no rocket science it is. It is only during the past few years, content marketing has become the hot topic amongst people and it is believed to be the idealistic way of making your things work with the internet. Internet is no more ruled by poor links, spam and to be very bold – content marketing can replace SEO also. After a two months of internship experience in echoVME (Digital and Social Marketing Services Agency, Chennai), I was able to draft this out for all those who yearn to become a content writer. So, no matter if you’re a born baby or a veteran to business world, look at these 5 things and ensure if you’re a master!

Why rising disconnect between cities and villages ?

India lives in its villages, and while the cities have grown immensely over ... It is easy to see the rising disconnect between cities and villages. Our economy is developing fast, Industries and big corporate are going globalized, with liberalization, tremendous changes are being felt in IT, manufacturing, Service sectors, but nobody thinks of the rural development to make it as fast as in these sectors.

Then what all this progress and development means? Benefiting to 30% in the total population, already developed and above poverty does not mean any development to nation.

Some questions that take you more deep in this issue.

Corporate Chanakya - Successful Management the Chanakya Way

Today we as a Management student are familiar with the success stories of Ford, Apple, Facebook and Microsoft. We have a mindset that what the teachings in Harvard business school and other top notch B-schools is the last word for management. Perhaps because we have been brainwashed to believe that the western management concepts and the success stories of western enterprises is the secret formula for any business today. We are much familiar with the concepts and teachings of Peter Drucker and Philip Kotler. But sadly not many people are aware with the teachings of great philosophers, scholars and strategist from our very own land Bharat and their extraordinary works. 

Bahubali: The Beginning - Marketing Strategies

Bahubali, The name has crossed the minds every possible moviegoer for the past few weeks. A movie which should have been just yet another south Indian movie has now turned into a national sensation. As a movie it had nothing great in terms of the storyline. But it is exactly the thing that made the movie cross the barriers of language. The movie was made as a bilingual in Tamil and Telugu and has been dubbed in Malayalam and Hindi. The movie has reached the hype it needed through extensive marketing. Let us see how the movie turned from a yet another regional movie into a giant.

Who becomes a successful entrepreneur .

According to me . . .

There is no exact common formula for an entrepreneur. And no one is a born entrepreneur. It is a learnt set of Characteristics, which makes them successful.

Race, Race against the dying of the light

This rephrasing of the Dylan Thomas poem essentially says that as a manager one has to keep in pace with the technology that is travelling at the speed of the light. For instance, take the entertainment industry. One can easily witness the improvement in technology over the years and how the industry has been surviving by acclimatizing itself with the ever-expanding horizons of technology. 

We can enumerate the industry scenario with the help of an example. In 1997 when Reed Hastings found the organization called Netflix, it was yet another DVD rental store. Through innovation, the model has been turned to mailing the DVD and later the individual DVD rental went away and the monthly subscription came in to the picture. One might think this as a management innovation and not a technical advancement; but this is the reason they were able to technically advance themselves.